My obsession this week


Hi Reader, What are you obsessing over lately? Matcha? Pilates? Or AI tools? For me, I’ve been OBSESSED with YOU this week 🫵🏼 Yes, you. Someone who wants to go to Hokkaido. I get questions about Hokkaido every day, via email and Instagram DM. So I decided to gather all the questions I received during the past 12 months (500+!!). And did a deep dive into what people are most struggling with, when they're planning a Hokkaido trip. Sounds fun, right? 🙈 And here’s what I found ⬇️ Surprisingly, it...