The town I avoided for 30 years


Today’s email is sponsored by Trippino Hokkaido. Hi Reader, Last week I asked what you wanted to explore this summer. A lot of you said… “hidden gems near Sapporo” So today I’m sharing a gem that I found last summer. It’s Niseko. ….. aaand before you roll your eyes, I know I know. It’s the most famous ski resort in Japan. Growing up in Hokkaido, I avoided going there because I thought it’d be too crowded, too expensive, and too touristy. Not my kind of place. But last summer, I finally went...